Merlot: The Underdog Making a Comeback

Why do people turn their noses up at Merlot?

Merlot often sits in the shadow of Cabernet Sauvignon, but it has a lot to offer for those willing to give it a chance. While it has faced criticism, Merlot is a versatile and approachable wine that deserves a spot in your glass. Here’s why you should consider this  grape ahead of International Merlot Day on November 7th!  

The rich history of Merlot 

Merlot’s history dates back to 1784 in Bordeaux, France, where it was first referred to as Merlau. The name likely comes from the French word merle, meaning blackbird, referencing the bird’s fondness for the dark, juicy grapes. By 1824, the word Merlot appeared to reference a wine from the Médoc region (which remains renowned for its wine today). Throughout its history, merlot remains one of the principal grapes in Bordeaux blends, along with Cabernet Sauvignon, Cabernet Franc, Malbec, and Petit Verdot. 

Contemporary Merlot offers two primary styles depending on the climate and winemaking techniques: 

1. International Style: Favoured in New World wine regions like California and Australia, this style emphasises late harvesting to maximise ripeness. This results in full-bodied wine bursting with deep fruit flavours, like plum and blackberry, often complemented by rich notes of chocolate and spice. This style is widely embraced by Bordeaux producers. 
2. Traditional Bordeaux Style: In contrast, traditional style involves an earlier harvest, resulting in medium-bodied wines with higher acidity. These wines often have fresh fruit flavours, leafy undertones, and a moderate alcohol level, making them perfect for those who appreciate a wine with finesse and complexity. 

Merlot is grown worldwide, with nearly two-thirds of its global plantings in France. It’s also produced in regions like Italy, California, Australia, Chile, South Africa, and even Washington state and Long Island in the United States. This grape’s adaptability allows it to thrive in diverse climates, from the ferrous clay soils of Bordeaux to the warmer, more fertile soils of New World vineyards. 

The versatile taste profile of Merlot wines 

What sets Merlot apart from its more tannic counterpart, Cabernet Sauvignon, is its softer texture and rounder mouthfeel. With flavours that range from juicy plum and blackberry to hints of blueberry, chocolate, and even green bell pepper in cooler climates, Merlot is a wine that can be enjoyed on its own or with a variety of foods. 

The wine’s inherent softness, low tannins, and fruity character make it a popular, approachable wine to many. At the same time, this profile might seem like it lacks complexity for a more well-versed wine enthusiast. 

Why Merlot's reputation took a hit  

Merlot’s popularity surged in the 1980s, leading to a boom in demand and a surge in mass-produced, low-quality Merlot. Many of these wines lacked the depth and complexity that make a good Merlot memorable. This phenomenon caused a dip in the grapes popularity among wine enthusiasts. Some also argue that the 2004 Sideways movie also had an impact on Merlot sales, with its infamous quote: "No, if anyone orders Merlot, I'm leaving". Despite this, Merlot remains one of the world’s most planted and enjoyed grape varieties, with high-quality options available for those willing to look. 

Food pairings: Merlot's secret weapon 

One of Merlot’s greatest strengths is its versatility when it comes to food pairings. For the lighter, fruitier styles, think chicken, turkey, pork, pasta, and even pizza. The fuller-bodied Merlots with higher alcohol levels can support heartier dishes like beef, lamb, venison, and bison. Classic Bordeaux-style Merlot also pairs well with roasted meats, duck, and mushrooms, making it a fantastic option for cozy, autumnal meals. 

When pairing Merlot with food, it's advised to match the wine's weigh and flavour intensity to that of the dish. A rich, juicy steak would complement a bold Merlot, while a lighter pasta dish would be better suited to a softer, medium-bodied Merlot. 

Merlot vs. Cabernet Sauvignon 

Although Merlot and Cabernet Sauvignon both share a parent grape, Cabernet Franc, they offer distinct profiles. Cabernet Sauvignon is known for its bold tannins, cassis flavours, and herbal undertones, often resulting in a more intense, complex wine. Merlot, on the other hand, is typically softer, fruitier, and more affordable, making it an attractive option for those looking to explore red wines without the aggressive tannins found in Cabernet Sauvignon.  

Rediscover Merlot at Wine&Earth  

At Wine&Earth, we celebrate Merlot’s unique qualities and its contributions to the world of wine. With over 30 Merlot wines and blends to choose from, there’s something for everyone, from seasoned wine lovers to those just beginning their journey into red wines.  

Merlot is more than just an easy drinker—it’s a grape with a rich history, diverse expressions, and a flavour profile that can stand up to almost any dish. So next time you’re in the mood for red wine, consider giving Merlot a chance. You might find yourself pleasantly surprised by this under-appreciated classic. 

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